MARY JOAN FOUNDATION
Logo and branding redesign project for a breast cancer foundation based in Aruba.
The aim was to develop a premium visual identity that represents both the male and the female, while linking back to a modern, happy and corporate look. The logo redesign is created around the current logo that is in use and was designed in 2017. The idea was to change the font to a more gender neutral font. The branding was designed towards the idea of connecting more with both genders and bringing awareness that breast cancer can affect both genders.
Type of work: Rebranding
Industry: Health Care
Client: Mary Joan Foundation
Production Date: September 2020