In collaboration with Digicel Aruba, the goal was to encourage people to Shake to Win and to get them excited about sharing their prizes, we are creating an eye-catching commercial campaign called Shake and Pass that features three big influencers from Aruba.
Inspired by the popular Pass the Brush trend on TikTok, where people covered their cameras with a makeup brush in order to create an exciting before-and-after effect and then passed the brush off so others could join in on the fun, Shake and Pass reinvents the idea as a festive commercial all about shaking and sharing gifts across Digicel markets.
Type of work: Commercial
Industry: Telecommunications
Client: Digicel
Production Date: October 2020
Crew:
DP: Nicolas Amundaray
Assistant: Shandrick de Cuba
Influencers:
Janiro "Ataniro" Eisden
Anouk Eman
Ruben Garcia
Stills. Motion. VFX.
