Shake&Pass

DIGICEL

In collaboration with Digicel Aruba, the goal was to encourage people to Shake to Win and to get them excited about sharing their prizes, we are creating an eye-catching commercial campaign called Shake and Pass that features three big influencers from Aruba.

Inspired by the popular Pass the Brush trend on TikTok, where people covered their cameras with a makeup brush in order to create an exciting before-and-after effect and then passed the brush off so others could join in on the fun, Shake and Pass reinvents the idea as a festive commercial all about shaking and sharing gifts across Digicel markets.

Type of work: Commercial

Industry: Telecommunications

Client: Digicel

Production Date: October 2020

Crew:

DP: Nicolas Amundaray

Assistant: Shandrick de Cuba

Influencers:

Janiro "Ataniro" Eisden

Anouk Eman

Ruben Garcia